Understand
Align on the offer, audience, budget range, and current channels.
Discoverability · Google & Meta Ads
Turn ad spend into inquiries you can track.
Noethera plans and runs Google Search Ads and Meta Ads on Facebook and Instagram, connected to landing pages and tracking that show what spend actually brings in.
Part of Discoverability, built alongside SEO and AI search visibility.
The challenge ·
Spend goes out, but it's unclear what comes back.
Clicks and impressions can look healthy while the campaign, landing page, and tracking are not actually connected to a result.
- 01
Google Ads brings clicks that don't match what you actually sell
- 02
Meta Ads reach an audience that never converts into an inquiry
- 03
The landing page doesn't match what the ad promised
- 04
There's no reliable way to see which ad led to a booking or sale
Noethera approach ·
Connect the ad, the page, and the tracking before scaling spend.
We start with intent and audience, match the landing page to it, then confirm the tracking shows the real result before increasing budget.
- 01
Define intent & audience
- 02
Build the campaign
- 03
Match the landing page
- 04
Track and adjust
Disconnected
Keywords
Audience
Pages
Spend
One ad system
Clear targeting
Matching page
Tracked action
Core services ·
Start with the channel that fits your customer.
Google Ads and Meta Ads work differently; we scope each to the stage your business is at.
- 01
Google Search Ads
Build campaigns around clear search intent, with stronger landing pages and reliable conversion tracking.
Focus keywordsAlign the pageImprove performance - 02
Meta Ads
Run Meta Ads on Facebook and Instagram, already running as part of the SMM package for Kebun Rizki, Titik Alur, and Delve Education.
Define the audienceLaunch the campaignTrack the results - 03
Landing Page Alignment
Match the page a visitor lands on to what the ad actually promised, so clicks don't go to waste.
Review the current pageAlign message to the adTest the result - 04
Conversion Tracking
Connect Google Ads, Meta Ads, and GA4 so spend is judged by inquiries and sales, not just clicks.
Set up trackingConnect the channelsReport what spend drives
Where we can help ·
Choose the problem that feels most familiar.
Start where spend feels least connected to results.
Google Ads feels expensive
Keywords, ads, landing pages, and conversion tracking need a clearer connection.
A practical starting plan
- 01Check what people actually typed
- 02Tighten the targeting around it
- 03Match the landing page to the ad
- 04Judge spend by results it drives
Meta Ads get reach but not inquiries
Facebook and Instagram campaigns get views and engagement, but it doesn't turn into messages or bookings.
A practical starting plan
- 01Review the current audience and creative
- 02Clarify the offer in the ad
- 03Match the destination to the ad
- 04Track what actually converts
You're not running ads yet
You want to start with the right channel and a realistic first scope before committing budget.
A practical starting plan
- 01Review your current traffic and customers
- 02Recommend Google, Meta, or both
- 03Scope a focused first campaign
What you get ·
Clear work your team can use.
Every engagement has a defined output tied to spend and results.
- 01
Campaign Plan
Keywords or audience targeting, ad direction, and budget structure for Google and/or Meta Ads.
- 02
Landing Page Review
Specific changes to match the destination page to what the ad promises.
- 03
Conversion Tracking Setup
Google Ads, Meta Ads, and GA4 connected to show inquiries, bookings, and sales.
- 04
Performance Report
A clear read on what spend is driving and the next adjustment to make.
How it works ·
From spend to a result you can explain.
Five practical steps, with priorities shaped by your goals and budget.
Audit
Review existing campaigns, landing pages, and tracking if they already exist.
Plan
Choose Google Ads, Meta Ads, or both, and scope the first campaign.
Launch
Set up the campaign, align the landing page, and confirm tracking before spend scales.
Measure
Read the results, explain the signal, and adjust the next round.
FAQ ·
Straight answers before we start.
Scope, Meta Ads, guarantees, and realistic budget expectations.
01Do you manage Google Ads?
Yes. We can plan, set up, review, and optimize Google Search campaigns, including keywords, ad copy, landing page alignment, and conversion tracking.
02Do you run Meta Ads too?
Yes. We run Meta Ads on Facebook and Instagram, already part of the SMM package for Kebun Rizki, Titik Alur, and Delve Education.
03Can you guarantee a certain ROI or cost per lead?
No. No one can guarantee that. We focus on connecting targeting, landing pages, and tracking so you can see what spend is actually producing and adjust from there.
04Do I need a new landing page to run ads?
Not always. We first check if your existing page matches the ad; a new or adjusted page is only recommended if it's actually holding performance back.
05How much budget do I need to start?
That depends on your market and goals, so we don't fix a number upfront. Talk to us and we'll help you scope a realistic first campaign and budget range together.
Get started ·
Make your ad spend easy to explain.
Tell us about your current Google Ads, Meta Ads, or your goal of starting ads for the first time. We will help find the most useful place to start.
What needs attention first?
Connect campaign spend to clearer customer actions