• Native-Looking Content: In-feed ads appear like any other TikTok video—full-screen, vertical format, with engaging visuals and sound. The only difference is the small “Sponsored” label in the corner, which indicates that the content is an ad. Since users are accustomed to scrolling through a mix of different types of content on TikTok, the in-feed ad fits right in, making it less likely that users will skip over it.
• Immersive Experience: TikTok’s in-feed ads allow brands to take full advantage of the platform’s immersive nature. By using video content that is engaging, creative, and relevant to the user’s interests, brands can capture attention without breaking the flow of the user’s experience. This helps create a smoother, more enjoyable interaction with the ad, increasing the likelihood that users will engage with it.
• User Control: TikTok users have the ability to engage with in-feed ads in the same way they would with any other video—by liking, commenting, sharing, or even following the brand. Users can also scroll past the ad if they choose, which gives them a sense of control over their experience. This non-intrusive format contributes to the overall positive reception of in-feed ads, as users feel they are still in control of their feed.

By blending organically with other content, in-feed ads create a natural, non-intrusive way for brands to engage with users, making them an ideal format for increasing brand awareness and driving interaction.

• Higher Engagement Rates: In-feed ads tend to perform better than traditional ad formats because they are more aligned with the content users are already consuming. Since these ads mimic organic videos, they feel less like advertisements and more like content that users want to engage with. This leads to higher engagement rates in the form of likes, comments, shares, and even direct interaction with the brand’s TikTok profile.
• Authenticity and Relevance: Native-style ads allow brands to be more authentic in their messaging. Rather than interrupting the user with a traditional ad, in-feed ads offer a more natural way to showcase products or services. This approach is especially effective on TikTok, where users value creativity and authenticity. By creating content that is fun, relatable, and relevant to the audience’s interests, brands can foster stronger connections and build trust with their audience.
• Increased Conversion Opportunities: The natural feel of in-feed ads also makes them more effective at driving conversions. When users feel more engaged with the content, they are more likely to take action, whether that’s visiting a website, making a purchase, or following the brand for future updates. This makes in-feed ads a powerful tool for brands looking to convert TikTok users into customers.

In-feed ads are not only about catching users’ attention but also about building a lasting relationship through authentic, engaging content that feels less like a sales pitch and more like a genuine interaction.

• Tailored Content Creation: At Noethera, we understand that TikTok is all about creativity and authenticity. Our team works closely with businesses to develop in-feed ads that capture the essence of their brand while aligning with TikTok’s unique style. From concept development to video production, we ensure that every in-feed ad is tailored to the target audience, making it more likely to engage users and drive conversions.
• Optimization for Engagement: Creating an engaging in-feed ad is just the first step. To truly maximize its effectiveness, it’s important to continually optimize the ad for engagement. Noethera specializes in analyzing performance data to refine targeting, creative elements, and calls-to-action, ensuring that your in-feed ads deliver the best possible results.
• Targeted Campaigns: Noethera also helps businesses fine-tune their audience targeting on TikTok, ensuring that in-feed ads reach the most relevant users. By combining TikTok’s demographic, interest-based, and behavioral targeting options with our expertise, we help businesses get their content in front of the users most likely to engage with it.