- Square Photo Size: The ideal size is 1080 x 1080 pixels with a 1:1 ratio. Square photos are a classic Instagram format and are popular for their symmetrical, neat appearance.
- Portrait Photo Size: The optimal size for portrait photos is 1080 x 1350 pixels with a 4:5 ratio. This vertical format draws more attention as users scroll through their feeds.
- Landscape Photo Size: For landscape photos, use the 1080 x 566 pixels size with a 1.91:1 ratio. This format is suitable for landscape images or wider visuals.
- IG Feed Video Size: Like photos, IG feed videos also come in three recommended sizes: square (1:1), portrait (4:5), and landscape (1.91:1). Ensure a minimum resolution of 1080 pixels for good quality.
Understanding these dimensions is essential so that every piece of content you upload looks its best and fits Instagram’s allowed format.
- Choose a Consistent Color Theme: A consistent color theme can create a harmonious impression on your IG feed. For example, you can choose pastel tones, monochromatic colors, or contrasting colors. Ensure that each photo or video you upload has a similar color tone to give your feed a more cohesive look.
- Use the Same Filter for All Posts: Many successful Instagram users achieve an aesthetic feed by applying the same filter to every photo or video. This helps create a consistent look, especially if you want your feed to look like part of a story or theme.
- Pay Attention to Photo Arrangement: Arranging your photos in a certain pattern can add visual interest to your feed. For instance, you can organize photos in a zigzag pattern or place specific colors in a sequence to create a visually pleasing layout.
- Plan Content with a Grid Preview: Before uploading, use a grid preview app to plan your IG feed layout. This way, you can see the overall appearance of your feed and adjust your posts to keep it balanced.
- Focus on Composition and Lighting: Photos with good lighting and composition tend to look more aesthetic. Try to shoot in natural lighting and pay attention to each photo’s composition before posting it on Instagram.
- Vary Your Content for Dynamic Appeal: Although consistency is important, adding a bit of variety to your feed keeps it from looking monotonous. You can mix close-up shots, landscape photos, or videos to give your feed a more dynamic look.