FROGGY SURF SCHOOL Case Study

Froggy Surf School: Website Design, SEO, and SEM Optimization

Location: Balangan Beach, Bali

About Froggy Surf School

Froggy Surf School, located at Balangan Beach, Bali, is a leading destination for surf lessons catering to beginners and advanced surfers. Despite its reputation, Froggy lacked an online presence, relying only on social media and WhatsApp, limiting its reach to international clients.

Partnering with Noethera Studio transformed Froggy’s digital footprint. A professional website, SEO optimization, and WhatsApp making Froggy more visible and accessible globally.

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Traffic
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Clicks
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Conversions

Challenges Faced by Froggy Surf School

Lack of a Professional Website

Without a website, Froggy Surf School relied on social media for promotions and client communication. This limited their reach to potential customers, especially those searching online for surf schools.

Limited International Reach

Froggy struggled to attract international clients. Most potential customers search on Google for services like surf lessons in Bali, making an online presence crucial.

Inefficient Operational Processes

Clients had to manually inquire about packages and services, resulting in time-consuming communication. This affected both the clients and the operational efficiency of the team.

Low Search Engine Visibility

Without SEO, Froggy’s services were invisible on Google for key terms like “surf lessons in Bali” or “beginner surf school Bali.” This limited their ability to capture organic traffic.

Building a Modern and Responsive Website

Noethera Studio built a brand-new website for Froggy Surf School, focusing on:

  • Attractive Visual Design: Incorporating tropical elements, vibrant colors, and high-quality beach imagery to reflect Froggy’s identity as a Bali surf school.
  • Full Responsiveness: The website was optimized for seamless functionality across all devices, ensuring an excellent user experience for both desktop and mobile users.
  • Clear Information Structure: All services, from beginner surf lessons to advanced packages, were displayed with detailed descriptions and pricing.

SEO Strategies to Boost Organic Traffic

To ensure Froggy Surf School ranked higher on Google, Noethera implemented SEO strategies targeting relevant keywords, including: “surf lessons in Bali”, “beginner surf school Bali”, “best surf school in Bali”. The website content was optimized for search engines, with meta titles, descriptions, headings, and blog articles like “How to Choose the Best Surf School in Bali” driving organic traffic.

SEM Campaign for Instant Visibility

While waiting for SEO to take effect, Noethera launched a Search Engine Marketing (SEM) campaign targeted at international clients searching for surfing lessons in Bali. With an investment of IDR 4.92 million, the campaign achieved:

  • 1.64K clicks
  • 29.9K impressions
  • 1.02K conversions

This campaign instantly boosted Froggy’s visibility and attracted new customers efficiently.

Integrating WhatsApp Direct for Easy Communication

Understanding Froggy’s preference for WhatsApp as the primary communication tool, Noethera integrated a WhatsApp Direct button across the website’s service and contact pages. This allowed clients to directly contact Froggy with one click, streamlining the reservation process without requiring a booking system.

Weda

Owner of Froggy Surf School

★★★★★

We are thrilled with Noethera Studio’s work. Our new website is not only professional but also makes it easier for clients to find and contact us. The SEM campaign helped us reach international clients quickly. Thank you, Noethera!

Want Similar Results for Your Business?

Noethera Studio specializes in helping businesses like Froggy Surf School achieve digital success. Whether you need a responsive website, SEO strategies, or SEM campaigns, we’re here to help.

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