INACRAFT 2025: What Business Owners Need to Know and How to Prepare

Indonesia’s biggest craft exhibition, INACRAFT 2025, is set to return as a premier event for artisans, entrepreneurs, and craft-based businesses. As one of the largest handicraft trade shows in Southeast Asia, INACRAFT is not just a marketplace but also a golden opportunity for businesses to gain visibility, expand networks, and boost sales.

For business owners looking to showcase their products, connect with buyers, and stay ahead of market trends, early preparation is key. Whether you’re a first-time exhibitor or a returning participant, understanding how to maximize your presence at INACRAFT 2025 will ensure that your brand stands out in this highly competitive space.

Why INACRAFT 2025 Matters for Business Owners

As an internationally recognized event, INACRAFT attracts thousands of visitors, including domestic and international buyers, wholesalers, retailers, and industry professionals. The event serves as a crucial platform for Indonesian artisans, small businesses, and creative entrepreneurs to showcase their craft to a global audience.

Beyond sales, INACRAFT provides valuable market insights, branding opportunities, and potential partnerships. Many businesses secure long-term collaborations with international distributors or retailers after participating in the event.

The exhibition is also a chance for businesses to understand consumer preferences, pricing strategies, and product trends by engaging directly with buyers and competitors. With a well-planned approach, business owners can leverage INACRAFT to enhance their brand reputation and drive long-term growth.

What Business Owners Should Prepare for INACRAFT 2025

  • Product Curation and Presentation
    To make a strong impact at INACRAFT, businesses need to carefully curate their product lineup. Choosing unique, high-quality, and market-ready items is essential to attracting buyers. Presentation plays a significant role, as a well-arranged booth with visually appealing products will draw more visitors. Product packaging and branding also matter. A well-branded product with attractive packaging and clear messaging can set a business apart from competitors. Many buyers, especially international ones, look for products that are not only well-made but also come with professional packaging that meets retail standards.
  • Marketing and Branding Strategy
    Creating awareness before, during, and after the event is crucial for maximizing exposure. A strong digital marketing campaign on social media, websites, and email newsletters can help attract potential buyers to your booth. Having an eye-catching booth design that reflects your brand identity can enhance visibility. Promotional materials such as brochures, catalogs, and business cards should be prepared in advance to ensure potential buyers can easily reach out after the event.
  • Pricing Strategy and Wholesale Readiness
    Many businesses at INACRAFT secure bulk orders and wholesale deals. Business owners should ensure that their pricing structure accommodates both retail and wholesale buyers. Offering discounted rates for bulk purchases, clear pricing tiers, and minimum order quantities will make transactions smoother. Having a pricing sheet with detailed product specifications and order terms can simplify negotiations and make it easier for buyers to place orders. Clarity in pricing and policies helps build trust and increases the chances of securing long-term partnerships.
  • Inventory and Logistics Planning
    Being well-prepared with inventory is critical. Businesses should assess their production capacity, stock availability, and order fulfillment process before the event. Running out of stock or facing production delays can result in lost sales opportunities. For businesses targeting international buyers, it’s important to understand shipping logistics, export regulations, and packaging requirements. Having a logistics plan in place ensures that orders are processed efficiently and reach customers without complications.
  • Engaging with Potential Buyers
    Networking is a key aspect of INACRAFT. Engaging with visitors, understanding their preferences, and building relationships can lead to valuable business opportunities. Staff at the booth should be trained to effectively communicate brand stories, explain product uniqueness, and handle buyer inquiries professionally. Following up after the event is just as important. Collecting contact details, sending personalized emails, and nurturing leads can turn potential buyers into long-term customers. Businesses that actively maintain connections post-event tend to secure more repeat orders and collaborations.
  • Understanding Market Trends and Competitor Strategies
    INACRAFT is an excellent opportunity to observe industry trends and competitor strategies. By analyzing what products gain the most attention, how other brands present their booths, and which pricing strategies work best, businesses can refine their own approach. Sustainability and eco-friendly products are increasingly popular among global buyers. Businesses offering handmade, sustainable, and ethically produced crafts should highlight these aspects to attract conscious consumers.

How to Stand Out at INACRAFT 2025

Competition at INACRAFT is fierce, with thousands of brands showcasing their products. To stand out, businesses should focus on storytelling and differentiation. Sharing the story behind the brand, craftsmanship process, and cultural inspiration can create an emotional connection with buyers.

Offering interactive experiences, live demonstrations, or DIY workshops at the booth can also enhance engagement. Buyers and visitors are more likely to remember brands that offer unique, hands-on experiences rather than just static displays.

Collaborating with influencers or leveraging social media marketing before and during the event can amplify brand visibility. Posting behind-the-scenes content, product showcases, and real-time updates can drive more foot traffic to the booth.

Final Thoughts: Make the Most of INACRAFT 2025

INACRAFT 2025 is more than just an exhibition; it’s an opportunity for business owners to grow their brand, connect with potential buyers, and gain insights into the evolving craft industry. By preparing in advance with a solid marketing plan, product strategy, pricing model, and networking approach, businesses can maximize their impact at the event.

For those looking to optimize their branding, digital marketing, and e-commerce strategies leading up to INACRAFT, Noethera provides tailored solutions to help businesses stand out in competitive markets. Let’s turn your INACRAFT 2025 experience into a success!